1. Please don't commit this awful sin. It will cost you dear. Are you trying to be original? Here's some advice from Mozart … before I analyse one of the most successful letters ever, step by step. This lesson applies not just to copy, but what kind of business you should set up. Most people get it wrong.

2. What you can learn from the copywriter who advised presidents. Did they know things and use techniques that you don't? These two ads - one by perhaps the most influential copywriter ever - have a lesson in almost every line. You may laugh to think you could learn from ads that ran almost a century ago. Yet there is a clear and direct link with how people sell online today – if only you can see and exploit.

3. A man honest and brave enough to ask my advice – who may be surprised by my reply. “I can write great sales scripts, but I don't know correct grammar” - what should I do? That was Flyn Penoyer's question. He was planning a free newsletter. Here's what I told him about newsletters - and his writing. What he revealed about statistics was very valuable if you have a sales force. He really knows his onions.

4. In under two minutes, useful old tricks – still used online today. When times were really hard – before you and I were born – people had to fight like crazy for every sale. That's how many of today's most effective techniques were developed. But few people realise it. Watch this.

5. In little more than a minute, a simple trick used by internet entrepreneurs today – that's at least 95 years old. The purpose of AskDrayton is simple. To show you what works and what doesn't. This shows you how to place a value on something you're offering. Most people still don't understand how powerful this is. Do you?