I see this marketing mistake time and time again.

The worst offenders tend to be business owners or marketing executives.

The reason they make it is laughably simple. They are bored with their advertising.

And the cost is crippling. In time. In money. In needless agonising.

And to make matters worse, the fix is remarkably easy. But they still manage to fudge it.

But believe it or not, the fix involves doing nothing – not even lifting a finger.

Yet they still get it wrong. And it costs them dearly. Please, for the love of God, don’t fall into this trap that amateurs and professionals alike find irresistible.

What is it? Watch the video.

Don't get bored by your advertising. Keep making money.

That 58 second video is part of AskDrayton. And if it made sense to you, there’s more simple – but profitable – advice like this only for AskDrayton members.

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Best

Drayton