I am about to set up a 3 step process to get a niche targeted clients in to my optin page as stage one, stage two get them to go to a page with short video about 20 mins or less listing the benefits of attending the seminar.
The three steps above are my front end of bringing in clients and the back end on a 4 hour seminar is to sell a 2 year mastermind groups.
My question is what are the key points of the message that I need to be clear off in steps one to three. The seminar and getting people signed up is not a problem for me, it’s the three step process which I have never done via online before?
Unless I knew everything about what you sell, to whom and why and what results you’re getting – in fact your entire marketing programme – it’s impossible to answer.
One thing I can tell you for sure. Nobody will watch a 30 minute video unless the potential benefits are huge and undeniable.
Like the site so far, but it’s early in the AM and I have so much to do that I’ve only skimmed. Congratulations on what looks like a wonderful site — although I confess that I prefer written material to video.
Wondering something: Knowing you’re a clever chap, I’m sure that you have a mechanism for changing the randomly-generated password initially given me. Unfortunately, I’M not clever enough to figure it out or find it .. can you or one of you minions please direct me to the right place?
Thanks in advance, and I look forward to using the site.
Thanks for all your help over the last year or so; great to have this new website resource. Determined to become a good copywriter – with your help through the site, and other members’ comments and advice I intend to crack it this year!
I’ve read Claude Hopkins’ Scientific Advertising, Robert Cialdini’s Influence, Made to Stick by Chip and Dan Heath, and have Carl Galletti’s Copywriter Protege Programme (DVD set). I’ve also bought and studied several of Bob Bly’s books, including Zero Pressure Selling, Conversational Copy, Milton Pierce’s Marketing Success Secrets and many more. I have John Carlton’s Kick Ass Copywriting and subscribe to many copywriting newsletters.
I think you’re doing just fine – I assume you’ve read Ogilvy, Reeves, Caples and so on.
I find anything by Denny Hatch is good, also 100 Greatest Advertisements, Vic Schwab, Joe Sugarman, Gene Schwartz etc.
The important thing is to write. I write pretty much every day. Today, a couple of emails, two blogs – and of course the usual bits and pieces for clients. – “The more I practice the luckier I get”.
I replied yesterday, but it seems to have disappeared.
I have read “Scientific Advertising” by Claude Hopkins and subscribe to a number of online copywriting newsletters, including David Garfinkel, John Carlton, Clayton Makepeace, and am enrolled on the AWAI Masters programme. I have also bought many of Bob Bly’s excellent books, including “Conversational Copy”, “Milton Pierce’s Marketing Success Secrets”, and “Zero Pressure Selling”.
I have worked through Carl Gilletti’s “Copywriter Protégé Program” (DVD set) and John Carlton’s “Kick Ass Copywriting Secrets”.
I have also read a number of very relevant (in my opinion) books on influence and persuasion, including Robert Cialdini’s “Influence”, Chip and Dan Heath’s “Made to Stick”, and continue to look for more.
I love this stuff. I also love to write. I set up a CV writing business back in 1997, and have three websites geared towards that, for which I have written all the copy. My most successful is ArmedForcesCV’s.com, which is generating a study income stream.
As a result of a CV I wrote three years ago for a very entrepreneurial counsellor and psychotherapist, I have since written all of the marketing copy and website copy for his company (My Distance Learning College). From a standing start in 2010, my copy has generated almost £2 million in sales, so I must be doing something right. But I want to be better, and I want to earn serious money doing it. Grateful for any pointers you can give me.
Greetings! I’ve been reading your blog for some time now and finally got the
bravery to go ahead and give you a shout out from Houston Tx!
Just wanted to tell you keep up the excellent job!
HI Drayton — Couldn’t quite figure out where to post this, but here goes. I’m about to guest blog on a big site here in Australia (which is miniature by world standards). I’m trying to write the ‘who I am’ in such a way that people might want to come on over to my website.
Here is my first pass, and I’d greatly appreciate some feedback. I only have 100 words.
Spring into Sales is the go-to company when your website isn’t converting, your email list isn’t driving revenue, and your blog looks like a wasteland. We architect and then build the best tactics to get a steady stream of customers to your (online) door.
Sorry to be so slow, Jenny; I was in the US seeing my kids, making a speech and generally drinking the place dry.
My comments:
It’s pretty good, but written from your perspective not the prospects’ – yet at the same time starts by talking about you in tyhe third person as though you are someone else.
Please avoid cliches like “go-to company”, “driving revenue”, “steady stream to your door” and pomposity like “architect” – unless you’re in the same business as my son in Brooklyn who renovates apartments.
I don’t think you build tactics, by the way.
The kind of fresh language that hits the mark perfectly is “your blog looks like a wasteland”.
I might be tempted to start like this:
When your website doesn’t convert, your emails don’t sell, and your blog looks like a wasteland, just call us. etc.
I find that you are so right when you say that most corporate advertizing is often so dull, stupid and useless. And there is one thing that really puzzles me: How the heck do these companies survive? And get bigger and seem to thrive.
This is a very good question, and I will answer it by reference to The Decline and Fall of the Roman Empire (and I suspect every other empire).
That empire fell because the Romans became complacent. They forgot the virtues and sacrifices that built their empire. And circumstances changed. Floods of hungry barbarians wanted what they had. Other empires – the Persian – for instance and later the Turkish challenged them.
Certain factors lead to business empires. People who see opportunities others do not and can inspire people to follow them – even at some sacrifice.. A particular situation that has not occurred before, often to do with technology or changes in society. The people start to think they are brilliant ,when chance played a part and/or they are replaced by others whose main skill is getting to the top of businesses, not in making those businesses succeed.
Technology and the situation change. They lose sight of those things – like not wasting money on pointless, unmeasured marketing – that lead to success. And floods of hungry competitors want what they have!
Drayton; Got excited about having my own reference books at hand when you offered up a reading list………….. Promptly went online and tried to purchase 10 books which would have given me some insight into copy writing for my little business. Bad news was the books were in stock in the UK and they at every turn in the road told me why they couldn’t ship to me………. Then I got smart and found superbookdeals that claims they can ship nearly all the books I want from IN, USA……. WOW success at last. Guess What? Superbookdeals can’t ship me the books either. OBSERVATION: If the USA is a huge market how can these companies be so impossible to do business with? You made the sale for them and they drop the ball on my 10 book order at the goal line …………….. Maybe you should also caution us that filling the customer orders and being paid is how companies measure their success……………….. Bob
Publishers are crap – or at least that’s my experience. They pay shit royalty and do nothing to help unless you’re a best seller. I have had precisely ONE event since my first biz book was published in 1982. Yet that book has sold in 17 languages and has been the UK’s best seller on the subject for 32 years.
Hi Drayton, I heard about you from the Mike Memorial seminar interview. I joined but found the infusionsoft checkout process finnicky. I also cannot login to my account. I’m sure it will be resolved by Kelly, but I just wanted to make you aware that the enrollment part—for me at least—wasn’t smooth.
Hi Drayton,
I am about to set up a 3 step process to get a niche targeted clients in to my optin page as stage one, stage two get them to go to a page with short video about 20 mins or less listing the benefits of attending the seminar.
The three steps above are my front end of bringing in clients and the back end on a 4 hour seminar is to sell a 2 year mastermind groups.
My question is what are the key points of the message that I need to be clear off in steps one to three. The seminar and getting people signed up is not a problem for me, it’s the three step process which I have never done via online before?
Hope you don’t mind me asking you this?
Kind regards and have a great weekend.
Mohammed
This is a very complicated question.
Unless I knew everything about what you sell, to whom and why and what results you’re getting – in fact your entire marketing programme – it’s impossible to answer.
One thing I can tell you for sure. Nobody will watch a 30 minute video unless the potential benefits are huge and undeniable.
“a short video of 20 mins or less”…..Try 20 seconds.
Hello, Drayton –
Like the site so far, but it’s early in the AM and I have so much to do that I’ve only skimmed. Congratulations on what looks like a wonderful site — although I confess that I prefer written material to video.
Wondering something: Knowing you’re a clever chap, I’m sure that you have a mechanism for changing the randomly-generated password initially given me. Unfortunately, I’M not clever enough to figure it out or find it .. can you or one of you minions please direct me to the right place?
Thanks in advance, and I look forward to using the site.
Jim Edholm
Hi Drayton
Thanks for all your help over the last year or so; great to have this new website resource. Determined to become a good copywriter – with your help through the site, and other members’ comments and advice I intend to crack it this year!
Best
Steve
What books have you read, Steve?
Hi Drayton
I’ve read Claude Hopkins’ Scientific Advertising, Robert Cialdini’s Influence, Made to Stick by Chip and Dan Heath, and have Carl Galletti’s Copywriter Protege Programme (DVD set). I’ve also bought and studied several of Bob Bly’s books, including Zero Pressure Selling, Conversational Copy, Milton Pierce’s Marketing Success Secrets and many more. I have John Carlton’s Kick Ass Copywriting and subscribe to many copywriting newsletters.
What do you recommend?
I think you’re doing just fine – I assume you’ve read Ogilvy, Reeves, Caples and so on.
I find anything by Denny Hatch is good, also 100 Greatest Advertisements, Vic Schwab, Joe Sugarman, Gene Schwartz etc.
The important thing is to write. I write pretty much every day. Today, a couple of emails, two blogs – and of course the usual bits and pieces for clients. – “The more I practice the luckier I get”.
Hi Drayton
I replied yesterday, but it seems to have disappeared.
I have read “Scientific Advertising” by Claude Hopkins and subscribe to a number of online copywriting newsletters, including David Garfinkel, John Carlton, Clayton Makepeace, and am enrolled on the AWAI Masters programme. I have also bought many of Bob Bly’s excellent books, including “Conversational Copy”, “Milton Pierce’s Marketing Success Secrets”, and “Zero Pressure Selling”.
I have worked through Carl Gilletti’s “Copywriter Protégé Program” (DVD set) and John Carlton’s “Kick Ass Copywriting Secrets”.
I have also read a number of very relevant (in my opinion) books on influence and persuasion, including Robert Cialdini’s “Influence”, Chip and Dan Heath’s “Made to Stick”, and continue to look for more.
I love this stuff. I also love to write. I set up a CV writing business back in 1997, and have three websites geared towards that, for which I have written all the copy. My most successful is ArmedForcesCV’s.com, which is generating a study income stream.
As a result of a CV I wrote three years ago for a very entrepreneurial counsellor and psychotherapist, I have since written all of the marketing copy and website copy for his company (My Distance Learning College). From a standing start in 2010, my copy has generated almost £2 million in sales, so I must be doing something right. But I want to be better, and I want to earn serious money doing it. Grateful for any pointers you can give me.
Thanks and regards
Steve
Dear Drayton,
Rather than how to succeed, I’d like to know what the biggest, messiest & simplest to avoid tar-pits are on the road to success.
A bit vague I know but I’d guess that many examples spring to mind.
Thanks,
Percy
I did a one hour speech to the Royal Mail giving 149 examples which was filmed, Percy. I could have given more.
Greetings! I’ve been reading your blog for some time now and finally got the
bravery to go ahead and give you a shout out from Houston Tx!
Just wanted to tell you keep up the excellent job!
HI Drayton — Couldn’t quite figure out where to post this, but here goes. I’m about to guest blog on a big site here in Australia (which is miniature by world standards). I’m trying to write the ‘who I am’ in such a way that people might want to come on over to my website.
Here is my first pass, and I’d greatly appreciate some feedback. I only have 100 words.
Spring into Sales is the go-to company when your website isn’t converting, your email list isn’t driving revenue, and your blog looks like a wasteland. We architect and then build the best tactics to get a steady stream of customers to your (online) door.
Sorry to be so slow, Jenny; I was in the US seeing my kids, making a speech and generally drinking the place dry.
My comments:
It’s pretty good, but written from your perspective not the prospects’ – yet at the same time starts by talking about you in tyhe third person as though you are someone else.
Please avoid cliches like “go-to company”, “driving revenue”, “steady stream to your door” and pomposity like “architect” – unless you’re in the same business as my son in Brooklyn who renovates apartments.
I don’t think you build tactics, by the way.
The kind of fresh language that hits the mark perfectly is “your blog looks like a wasteland”.
I might be tempted to start like this:
When your website doesn’t convert, your emails don’t sell, and your blog looks like a wasteland, just call us. etc.
Revise it
Thank you … I will
Drayton,
You mentioned a letter written by Gary Halbert on being a great copywriter. Where can I find it.
Your American Cousin,
Mike Anderson
I’ve analysed it in month 8, but I’m pretty sure it’s easy to find on-line, Mike.
How’s biz?
Hello Drayton,
I find that you are so right when you say that most corporate advertizing is often so dull, stupid and useless. And there is one thing that really puzzles me: How the heck do these companies survive? And get bigger and seem to thrive.
How is this possible?
Thank you very much.
Patrick from muddy north east Germany
This is a very good question, and I will answer it by reference to The Decline and Fall of the Roman Empire (and I suspect every other empire).
That empire fell because the Romans became complacent. They forgot the virtues and sacrifices that built their empire. And circumstances changed. Floods of hungry barbarians wanted what they had. Other empires – the Persian – for instance and later the Turkish challenged them.
Certain factors lead to business empires. People who see opportunities others do not and can inspire people to follow them – even at some sacrifice.. A particular situation that has not occurred before, often to do with technology or changes in society. The people start to think they are brilliant ,when chance played a part and/or they are replaced by others whose main skill is getting to the top of businesses, not in making those businesses succeed.
Technology and the situation change. They lose sight of those things – like not wasting money on pointless, unmeasured marketing – that lead to success. And floods of hungry competitors want what they have!
Drayton; Got excited about having my own reference books at hand when you offered up a reading list………….. Promptly went online and tried to purchase 10 books which would have given me some insight into copy writing for my little business. Bad news was the books were in stock in the UK and they at every turn in the road told me why they couldn’t ship to me………. Then I got smart and found superbookdeals that claims they can ship nearly all the books I want from IN, USA……. WOW success at last. Guess What? Superbookdeals can’t ship me the books either. OBSERVATION: If the USA is a huge market how can these companies be so impossible to do business with? You made the sale for them and they drop the ball on my 10 book order at the goal line …………….. Maybe you should also caution us that filling the customer orders and being paid is how companies measure their success……………….. Bob
Publishers are crap – or at least that’s my experience. They pay shit royalty and do nothing to help unless you’re a best seller. I have had precisely ONE event since my first biz book was published in 1982. Yet that book has sold in 17 languages and has been the UK’s best seller on the subject for 32 years.
Hi Drayton, I heard about you from the Mike Memorial seminar interview. I joined but found the infusionsoft checkout process finnicky. I also cannot login to my account. I’m sure it will be resolved by Kelly, but I just wanted to make you aware that the enrollment part—for me at least—wasn’t smooth.
Anyways, looking forward to getting access!
Was it sorted out? Did you talk to Kelly@draytonbird.com?