In this video you mention an email that opens with “Dear Drayton” and then comment that the people in question don’t know you. And Peter Hargreaves mentions in his book that his staff always address their customers as Mr or Mrs (or Dr etc).
Is there a salutation that has been shown to be more effective than any other?
My letters always start with Dear [hand written first name] and I use Dear [first name] in emails – even though in most cases I don’t personally know the recipient.
Do you have criteria that help you decide whether Dear [first name] or Dear Mr/Mrs [surname] is better?
Hello Drayton
In this video you mention an email that opens with “Dear Drayton” and then comment that the people in question don’t know you. And Peter Hargreaves mentions in his book that his staff always address their customers as Mr or Mrs (or Dr etc).
Is there a salutation that has been shown to be more effective than any other?
My letters always start with Dear [hand written first name] and I use Dear [first name] in emails – even though in most cases I don’t personally know the recipient.
Do you have criteria that help you decide whether Dear [first name] or Dear Mr/Mrs [surname] is better?
Thanks, Jacqueline
I believe what you now do is the best in most cases, Jacqueline – though obviously the context does matter.