If you found this video helpful, don't forget today is the last day for the offer below.
Of course, I'm biased, but I think it's great value.
But I appreciate some folk just don't like taking membership deals.
And it's because of this, I've been going through the archives and selecting the copywriting videos to create another bundle of my 'copywriters cuts'.
(Just so we're clear, you can buy these bundles for a single one time payment – no membership needed)
This bundle has 5 videos – that's 1 hour, 37 mins of copywriting gold.
Each video varies from 5 minutes to 30 minutes, but all have copywriting at their core:
So here's what I've put in my latest offering, “The Copywriter's Cuts 3”
1. What you can learn from the copywriter who advised presidents. Did they know things and use techniques that you don't? These two ads - one by perhaps the most influential copywriter ever - have a lesson in almost every line. You may laugh to think you could learn from ads that ran almost a century ago. Yet there is a clear and direct link with how people sell online today – if only you can see and exploit.
2. How to become a great copywriter - the best advice I've ever seen. Can you analyse magic? Gary Halbert had it when it came to copy. Here I explain - word by word, phrase by phrase - what made him so extraordinarily good. Why he made millions – month after month – from his kitchen table. How he got away with breaking the rules.
3. Three of the very best ads ever: two written by non-copywriters. What is the difference between a good ad and a great one? Here I open a book I have stolen from since I first started copywriting – and reveal what some of the world's best writers taught me. Here we see an ad for tyres, one by David Ogilvy's mentor, and stunningly good copy for an ad agency – written by a finance man.
4. Why I don't think Claude Hopkins wrote this Goodyear ad. Plus another demo of his uncanny ability. One ad I analyse here breaks one of Hopkins’ most cherished rules. But did he really write it? There is only one reason why he might have. Another ad - for Hudson cars – exploits a psychological truth that is always relevant: fear of loss. I dissect it in great detail and ask a question about today's car advertising.
5. A startlingly good piece of copy by a startlingly good writer. How you take what people believe and turn their views upside down. This copy sold an entirely new magazine in an entirely unexpected way. Every aspect is covered without just making a list. What’s the one thing that makes marketing fail? The thing you must define – which most people don’t.
You can get all these videos, for a one time payment of just $47.
Of course, I'm biased, but at that price, it's an absolute steal: 1 hour 37 minutes of undiluted copywriting advice.
I thought I'd run this until Monday, but after that, as usual, it disappears.
If you're a copywriter – or a business owner – I promise you these videos will instantly point you in the right direction when it comes to getting better results.
In fact, I guarantee it.
If you're not utterly delighted, tell me, and I'll refund you in full, no questions asked.
But please don't hang about – offer closes on Monday.
Grab them right now here, for a one time payment of $47, or click on the button below.
Grab them right now here, for a one time payment of $47, or click on the button below.
Best
Drayton