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'Drayton Bird knows more about Direct Marketing than anyone in the world. His book about it is pure gold.’
- David Ogilvy

‘Remarkably personal, yet authoritative.’ Ed McLean, DM News, New York ‘Everything the testimonials say, and a bargain at any price.’
- Robert Heller, Editor in Chief, Finance ‘

‘I have already got my money back at least a hundred times over.’
- John Fenton, Founder, The Institute of Sales and Marketing Management

'Without doubt the best direct marketing book which exists.’
- Erik Van Vooren, BBDO Direct, Brussels