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Thanks for this Drayton.
I think it’s the first time I’ve had it clearly spelled out to me that writing copy is hard work and requires hard work. Somehow I’ve been led to believe it’s easy and effortless and get frustrated when I find it difficult.
Also, I am planning a Qigong (think Chinese Yoga) event in the USA in August.
To increase my chances of success in persuading my clients to attend it, what questions should I be asking myself before I put pen to paper?
Thanks again Drayton.
Marcus
I’m going to try and answer those questions and a few others here when I record some videos tomorrow with Al