4 thoughts on “It took me decades to realise the importance of this”

1. Martin Sayers July 28, 2014 at 5:34 pm

   Hi Drayton

   I couldn’t agree with you more about research, the more I do the better my copy. However, I’m stuck in a bit of Catch 22 situation as I don’t charge enough to be able spend huge amounts of time on research, yet research is the one thing that will enable me to submit better copy. Do you have any advice that can help with this copywriting conundrum?

   Reply ↓
   1. Drayton Bird August 19, 2014 at 12:32 pm

      I am re-reading Denny Hatch’s Write Everything Right. In it he points out that Google makes research incredibly easy. It is very rare for me not to find something relevant and interesting on most subjects within half an hour.

      Reply ↓
2. Martin Sayers August 19, 2014 at 12:44 pm

   True enough – the internet is wonderful in that regard, thanks Drayton. I’ll keep an eye out for that book, I like Denny’s writing.

   Reply ↓
3. Michelle Wyngaard November 25, 2014 at 10:36 pm

   Hi Drayton
   This topic is up my street will definitely use ad and see what results I get . Regards, The dentist . I already have some ideas flowing. : )

   Reply ↓