3 thoughts on “Another lesson in advertising and marketing from Claude Hopkins”

1. Martin Sayers July 28, 2014 at 5:39 pm

   Hi Drayton

   You speak about many of the greats of direct marketing and I am starting to get to grips with them myself. I have read Hopkins, am reading a book by Denny Hatch, and Caples and Ogilvy are next on my list. Yet I have never heard you mention Bob Bly. I don’t know that much about him, but many people speak of him as a master of direct marketing. What do you think – is he someone worth studying in your opinion?

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   1. Drayton Bird August 19, 2014 at 12:30 pm

      I am a Bob Bly fan. I wrote about him in my blog recently.

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2. carl.picot@virgin.net February 25, 2019 at 3:21 pm

   These all seem like features to me Drayton. Rather than the benefits that relate to them. I just wondered as so much emphasis is paced on benefits by copywriters… Or am I missing something ? 🙂

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