More priceless lessons from Claude Hopkins

Click below to see the material discussed in the video:

The American Express Letter

Claude+Hopkins+-+Chalmers+Motor+Company+#1

Claude+Hopkins+-+Chalmers+Motor+Company+#2

Claude+Hopkins+-+Lord+&+Thomas+Advertising+#2

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1 thoughts on “More priceless lessons from Claude Hopkins

  1. R Rodney

    Hi Drayton,

    Luckily there’s a copy of your American Express letter on page 50 of How to write Sales Letters that Sell. Absolutely brilliant.

    Reply

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