What you can learn from the copywriter who advised presidents

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4 thoughts on “What you can learn from the copywriter who advised presidents”

Paul Leadbitter April 7, 2014 at 5:59 pm

Very interesting. However, these “two men” stories are, I assume, fictional. I guess that nowadays, there would have to be an ugly disclaimer in the ad divulging that.

Also, unless I missed something, I don’t think you tell us who the copywriter who advised presidents actually is?

Kind regards.

Paul

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1. Drayton Bird April 15, 2014 at 4:08 pm
  
  Bruce Barton, Paul – one of the founders of BBD&O.
  
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mcwyngaard@googlemail.com July 6, 2014 at 11:29 am

Hi Drayton, what is the name of the creative director please. I could not catch the name.
Many thanks . Great advice as usual !

Reply ↓
1. Drayton Bird July 11, 2014 at 1:11 am
  
  He was Bruce Barton, one of the founders of BBDO advertising. (Batten,Barton,Durstine and Osborn). Still one of the worlds top three agencies.
  
  Reply ↓

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