5 thoughts on “month 14 – 5”

1. Phil Hardy Burmeister August 24, 2014 at 6:15 pm

   Thanks Drayton! That was superb.
   Not sure who did a better job, you or Bill!

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   1. Drayton Bird August 28, 2014 at 6:02 pm

      Thanks Philip. I see we do not show the copy. I must rectify that and smack Al’s wrist.

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   2. Drayton Bird August 28, 2014 at 7:23 pm

      Hi Phil,

      The copy for the video is up now for you to have a look at!

      Kelly

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2. Aaron Tyrrell October 9, 2014 at 5:58 am

   Drayton,

   If a young copywriter were to come to work for you, with no experience and no previous training, what would you do to train him up? (Obviously don’t expect you to go into step-by-step detail here. But perhaps a quick overview – the books you make them read first, any exercises you might get them to do, how soon you start them writing and how vicious you are with revisions etc.)

   And if an experienced writer came to work for you and you saw room for improvement, what would you do (or get him to do) to bring him up to standard?

   I know you posted the excellent Gary Halbert 30-day challenge not long ago. It’s great. And obviously, it’s unlikely anything you say will be surprising – since you’ve been telling us all since email #1 exactly what we should do if we want to be successful in this game. But I am curious to see your methods, if you have any you routinely use, if you’re willing to share.

   Thanks,

   Aaron

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   1. Drayton Bird October 12, 2014 at 8:01 am

      No set routine. If they write anything good I praise; if they write something bad I say why it’s bad.

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