Just in case you haven't already read it - here's Claude Hopkins Scientific Advertising.
I'll be in touch when the first chapter is ready.
Best,
Drayton
4 thoughts on “Thanks for letting me know you’re interested!”
JAMES M NEWBERRY
I’m a big Claude Hopkins fan so I look forward to your book. I’m sure his life wasn’t as fun as yours, but his role in the early development of advertising must have been quite exciting. Plus, he had the courage of his convictions…not just in advertising, but how he gave a sermon that challenged his mom’s strict beliefs. Most people wouldn’t be willing to cause a rift like that but Hopkins was a man of principle. There’s a pretty good book on his boss, Albert Lasker, but not as much on Hopkins, excluding his own works.
Drayton:
I work in a family owned restaurant. I handle all the direct marketing including writing copy with some fairly good success. Meaning,its profitable! How could I land a job in marketing?
Best,
I’m a big Claude Hopkins fan so I look forward to your book. I’m sure his life wasn’t as fun as yours, but his role in the early development of advertising must have been quite exciting. Plus, he had the courage of his convictions…not just in advertising, but how he gave a sermon that challenged his mom’s strict beliefs. Most people wouldn’t be willing to cause a rift like that but Hopkins was a man of principle. There’s a pretty good book on his boss, Albert Lasker, but not as much on Hopkins, excluding his own works.
I am currently reading Scientific Advertising. It is excellent.
I have heard you speak about many of the “greats” in copywriting, Drayton. Where would you rank Gary Halbert? What did you think of him?
Drayton:
I work in a family owned restaurant. I handle all the direct marketing including writing copy with some fairly good success. Meaning,its profitable! How could I land a job in marketing?
Best,
Drayton, I hope you reicived many responses…
So start writing it…